| 2021 | KDD | MEOW: A Space-Efficient Nonparametric Bid Shading Algorithm. | Wei Zhang, Brendan Kitts, Yanjun Han, Zhengyuan Zhou, Tingyu Mao, Hao He, Shengjun Pan, Aaron Flores, San Gultekin, Tsachy Weissman |
| 2021 | KDD | An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions. | Tian Zhou, Hao He, Shengjun Pan, Niklas Karlsson, Bharatbhushan Shetty, Brendan Kitts, Djordje Gligorijevic, San Gultekin, Tingyu Mao, Junwei Pan, Jianlong Zhang, Aaron Flores |
| 2020 | CIKM | Bid Shading in The Brave New World of First-Price Auctions. | Djordje Gligorijevic, Tian Zhou, Bharatbhushan Shetty, Brendan Kitts, Shengjun Pan, Junwei Pan, Aaron Flores |
| 2019 | ISI | Efficient Adversarial Chaff Generation for Challenge-Response Authentication Over Unsecure Networks with an Application to Civilian Radio Networks. | Brendan Kitts, Andrew Potter |
| 2019 | ISTAS | The Future of Online Advertising: Thoughts on Emerging Issues in Privacy, Information Bubbles, and Disinformation. | Brendan Kitts, Nathan McCoy, Mark van den Berg |
| 2017 | KDD | Ad Serving with Multiple KPIs. | Brendan Kitts, Michael Krishnan, Ishadutta Yadav, Yongbo Zeng, Garrett Badeau, Andrew Potter, Sergey Tolkachov, Ethan Thornburg, Satyanarayana Reddy Janga |
| 2014 | ICDM | A Comparison of Algorithms for TV Ad Targeting. | Brendan Kitts, Dyng Au |
| 2014 | KDD | Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television. | Brendan Kitts, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, John Wadsworth-Drake |
| 2013 | ICDM | The Making of a Large-Scale Online Ad Server: Practical Lessons Building One of the World's Largest Online Ad Servers. | Brendan Kitts |
| 2013 | ICDM | A High-Dimensional Set Top Box Ad Targeting Algorithm Including Experimental Comparisons to Traditional TV Algorithms. | Brendan Kitts, Dyng Au, Brian Burdick |
| 2013 | ICDM | Demand Finder: Set Top Box Television Ad Targeting Using a Novel Interactive Data Visualization System. | Brendan Kitts, Dyng Au, Brian Burdick, Jon Borchardt, Amanda Powter, Todd Otis |
| 2013 | ISI | Armored ads. | Wesley Brandi, Brendan Kitts, Raj Mahato, Jing Ying Zhang |
| 2013 | ISI | Click Fraud Detection with Bot Signatures. | Brendan Kitts, Jing Ying Zhang, Albert Roux, Ron Mills |
| 2013 | ISI | Click fraud botnet detection by calculating mix adjusted traffic value: A method for de-cloaking click fraud attacks that is resistant to spoofing. | Brendan Kitts, Jing Ying Zhang, Gang Wu, Raj Mahato |
| 2013 | PAKDD | Real-Time Television ROI Tracking Using Mirrored Experimental Designs. | Brendan Kitts, Dyng Au, Brian Burdick |
| 2012 | ICDM | Tectonic Shifts in Television Advertising. | Brendan Kitts, Dyng Au, Brian Burdick |
| 2010 | ICDM | Attribution of Conversion Events to Multi-channel Media. | Brendan Kitts, Liang Wei, Dyng Au, Amanda Powter, Brian Burdick |
| 2010 | ICDM | Targeting Television Audiences Using Demographic Similarity. | Brendan Kitts, Liang Wei, Dyng Au, Stefanie Zlomek, Ryan Brooks, Brian Burdick |
| 2008 | KDD | Experimental comparison of scalable online ad serving. | Gang Wu, Brendan Kitts |
| 2000 | KDD | Cross-sell: a fast promotion-tunable customer-item recommendation method based on conditionally independent probabilities. | Brendan Kitts, David Freed, Martin Vrieze |