| 2014 | ICDM | A Comparison of Algorithms for TV Ad Targeting. | Brendan Kitts, Dyng Au |
| 2014 | KDD | Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television. | Brendan Kitts, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, John Wadsworth-Drake |
| 2013 | ICDM | A High-Dimensional Set Top Box Ad Targeting Algorithm Including Experimental Comparisons to Traditional TV Algorithms. | Brendan Kitts, Dyng Au, Brian Burdick |
| 2013 | ICDM | Demand Finder: Set Top Box Television Ad Targeting Using a Novel Interactive Data Visualization System. | Brendan Kitts, Dyng Au, Brian Burdick, Jon Borchardt, Amanda Powter, Todd Otis |
| 2013 | PAKDD | Real-Time Television ROI Tracking Using Mirrored Experimental Designs. | Brendan Kitts, Dyng Au, Brian Burdick |
| 2012 | ICDM | Tectonic Shifts in Television Advertising. | Brendan Kitts, Dyng Au, Brian Burdick |
| 2010 | ICDM | Attribution of Conversion Events to Multi-channel Media. | Brendan Kitts, Liang Wei, Dyng Au, Amanda Powter, Brian Burdick |
| 2010 | ICDM | Targeting Television Audiences Using Demographic Similarity. | Brendan Kitts, Liang Wei, Dyng Au, Stefanie Zlomek, Ryan Brooks, Brian Burdick |