| 2024 | ICIS | Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System. | Shuang Zheng, Jack Tong, Hyeokkoo Eric Kwon, Gordon Burtch, Xianneng Li |
| 2022 | CHI | A Little Too Personal: Effects of Standardization versus Personalization on Job Acquisition, Work Completion, and Revenue for Online Freelancers. | Jane Hsieh, Yili Hong, Gordon Burtch, Haiyi Zhu |
| 2022 | ICIS | Online Review Censorship. | Aida Sanatizadeh, Gordon Burtch, Yili Hong, Yuheng Hu |
| 2021 | ICIS | Individual Sellers' Social Media Participation and Sales Activities in Social Marketplaces: Evidence from a Natural Experiment. | Siliang Tong, Yingjie Zhang, Gordon Burtch, Zhijie Lin |
| 2019 | ICIS | Peer Recognition Increases User Content Generation but Reduces Content Novelty. | Gordon Burtch, Qinglai He, Yili Hong, Dokyun Lee |
| 2019 | ICIS | The Role of Religion in Online Prosocial Lending. | Amin Sabzehzar, Gordon Burtch, Yili Hong, Raghu T. Santanam |
| 2018 | ICIS | Lab Experiment and Field Experiment in the Digital Age: Friend or Foe? | Ravi Bapna, Gordon Burtch, Kevin Hong, Tianshu Sun, Jason Thatcher |
| 2018 | ICIS | Local Economic Conditions and Worker Participation in the Online Gig Economy. | Ni Huang, Gordon Burtch, Paul A. Pavlou |
| 2017 | INFOCOM | Incentive design for ad-sponsored content: Results from a randomized trial. | Soumya Sen, Gordon Burtch, Alok Gupta, Rdiger Rill |
| 2016 | ICIS | Effectiveness of Performance Feedback in Stimulating User-Generated Content. | Kevin Hong, Bin Gu, Gordon Burtch, Nina Ni Huang, Chen Liang, Kanliang Wang, Dongpu Fu |
| 2015 | ICIS | What Are Social Incentives Worth? A Randomized Field Experiment in User Content Generation. | Gordon Burtch, Yili Hong, Ravi Bapna, Vladas Griskevicius |
| 2015 | ICIS | Anonymity and Language Usage: A Natural Experiment of Social Network Integration. | Ni Hong, Yili Hong, Gordon Burtch |
| 2015 | ICIS | How does Social Media Affect Contribution to Public versus Private Goods in Crowdfunding Campaigns? | Yili Hong, Yuheng Hu, Gordon Burtch |
| 2014 | ICIS | Reducing Medical Bankruptcy Through Crowdfunding: Evidence from GiveForward. | Gordon Burtch, Jason Chan |
| 2014 | ICIS | An Empirical Examination of Peer Referrals in Online Crowdfunding. | Gordon Burtch, Anindya Ghose, Sunil Wattal |
| 2014 | ICIS | An Experiment in Crowdfunding: Assessing the Role and Impact of Transaction-Level Information Controls. | Gordon Burtch, Anindya Ghose, Sunil Wattal |
| 2014 | ICIS | What Happens When Word of Mouth Goes Mobile? | Gordon Burtch, Yili Hong |
| 2013 | ICIS | An Empirical Examination of Users' Information Hiding in a Crowdfunding Context. | Gordon Burtch, Anindya Ghose, Sunil Wattal |
| 2012 | ICIS | An Empirical Examination of Cultural Biases in Interpersonal Economic Exchange. | Gordon Burtch, Anindya Ghose, Sunil Wattal |
| 2011 | ICIS | Herding Behavior as a Network Externality. | Gordon Burtch |
| 2011 | ICIS | An Empirical Examination of the Antecedents of Contribution Patterns in Crowdfunded Markets. | Gordon Burtch, Anindya Ghose, Sunil Wattal |
| 2010 | ICIS | Digital Innovation and Craftsmanship: the Case of C. F. Martin & Company. | Gordon Burtch, Youngjin Yoo, Aaron Weiss |