| 2026 | EACL | Utterance-level Detection Framework for LLM-Involved Content Detection in Conversational Setting. | Muyang Zhou, Huaxia Rui |
| 2025 | ICIS | Can Crowdchecking Curb Misinformation? Evidence from Community Notes. | Yang Gao, Maggie Mengqing Zhang, Huaxia Rui |
| 2025 | ICIS | Should News Organizations Share Data with Generative AI? | Minjie Han, Jinyang Zheng, Huaxia Rui |
| 2024 | ICIS | To Claim or Not to Claim? Impact of Owner's Business Page Claiming on Customer Evaluation. | Jong Youl Lee, Mikhail Lysyakov, Huaxia Rui |
| 2024 | ICIS | AI and Freelancers: Has the Inflection Point Arrived? | Dandan Qiao, Huaxia Rui, Qian Xiong |
| 2023 | ICIS | She? The Role of Perceived Agent Gender in Social Media Customer Service. | Junyuan Ke, Yang Gao, Shujing Sun, Huaxia Rui |
| 2021 | ICIS | Does Social Media Accelerate Product Recalls? Evidence from the Pharmaceutical Industry. | Yang Gao, Wenjing Duan, Huaxia Rui |
| 2020 | ICIS | Business Practice of Social Media - Platform and Customer Service Adoption. | Shujing Sun, Yang Gao, Huaxia Rui |
| 2018 | ICIS | Racial Bias in Social Media Customer Service: Evidence from Twitter. | Priyanga Gunarathne, Huaxia Rui, Abraham Seidmann |
| 2018 | ICIS | Does Telemedicine Improve Operational Efficiency? Evidence from New York Emergency Departments. | Shujing Sun, Susan Feng Lu, Huaxia Rui |
| 2016 | ICIS | Does Reputation Management on Social Media Boost Career? Evidence from the Market for Executives. | Yanzhen Chen, Huaxia Rui, Andrew B. Whinston |
| 2015 | ICIS | Social Media Strategies in Product Harm Crises. | Shu He, Huaxia Rui, Andrew B. Whinston |
| 2015 | ICIS | Content Quality Assessment through Context-Free Linguistic Features: Application to Community-Based Question Answering Platforms. | Shun-Yang Lee, Huaxia Rui, Andrew B. Whinston |
| 2014 | ICIS | Customer Service on Social Media: The Effect of Customer Popularity and Sentiment on Airline Response. | Priyanga Gunarathne, Huaxia Rui, Avi Seidmann |
| 2013 | ICIS | Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data Offloading. | Liangfei Qiu, Huaxia Rui, Andrew B. Whinston |
| 2012 | ICIS | Information Exchange in Prediction Markets: How Social Networks Promote Forecast Efficiency. | Liangfei Qiu, Andrew B. Whinston, Huaxia Rui |
| 2011 | ICIS | A Twitter-Based Prediction Market: Social Network Approach. | Liangfei Qiu, Huaxia Rui, Andrew B. Whinston |
| 2010 | ICIS | Chatter Matters: How Twitter Can Open the Black Box of Online Word-of-Mouth. | Huaxia Rui, Yizao Liu, Andrew B. Whinston |