| 2022 | ECIR | Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges. | Joel Barajas, Narayan Bhamidipati, James G. Shanahan |
| 2021 | CIKM | Online Advertising Incrementality Testing: Practical Lessons And Emerging Challenges. | Joel Barajas, Narayan Bhamidipati, James G. Shanahan |
| 2021 | KDD | Online Advertising Incrementality Testing And Experimentation: Industry Practical Lessons. | Joel Barajas, Narayan Bhamidipati, James G. Shanahan |
| 2021 | WWW | Incrementality Testing in Programmatic Advertising: Enhanced Precision with Double-Blind Designs. | Joel Barajas, Narayan Bhamidipati |
| 2015 | WWW | Evaluating User Targeting Policies: Simulation Based on Randomized Experiment Data. | Joel Barajas, Ram Akella, Marius Holtan |
| 2015 | SDM | Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach. | Joel Barajas, Ram Akella, Aaron Flores, Marius Holtan |
| 2013 | WWW | Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach. | Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei |
| 2012 | CIKM | Dynamic effects of ad impressions on commercial actions in display advertising. | Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei |
| 2012 | CIKM | The generalized dirichlet distribution in enhanced topic detection. | Karla L. Caballero Espinosa, Joel Barajas, Ram Akella |
| 2012 | WWW | Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns. | Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei |
| 2011 | WWW | Measuring the effectiveness of display advertising: a time series approach. | Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Brad Null |
| 2006 | CIARP | In-Vivo IVUS Tissue Classification: A Comparison Between RF Signal Analysis and Reconstructed Images. | Karla L. Caballero Espinosa, Joel Barajas, Oriol Pujol, Neus Salvatella, Petia Radeva |