Lisa Kraemmer
Publication record assembled from the DBLP archive of ranked conferences.
Papers indexed
2
Venues
1
Active years
2019–2019
Best venue rank
C
Where they publish
Papers
2 indexed papers, newest first.
| Year | Venue | Title | Authors |
|---|---|---|---|
| 2019 | WEBIST | Social Media Advertising: The Role of the Social Media Platform and the Advertised Brand in Attitude Formation and Purchase Intention. | Maria Madlberger, Lisa Kraemmer |
| 2019 | WEBIST | Paid Advertising on Social Media: Antecedents and Impacts of General and Specific Attitudes. | Maria Madlberger, Lisa Kraemmer |