Manuel Jos Serra da Fonseca
Publication record assembled from the DBLP archive of ranked conferences.
Papers indexed
13
Venues
1
Active years
2022–2026
Best venue rank
C
Where they publish
Papers
13 indexed papers, newest first.
| Year | Venue | Title | Authors |
|---|---|---|---|
| 2026 | WorldCIST | Between Creativity and the Digital Market: Challenges Faced in Communication Agencies. | Rosa Coelho, Manuel Jos Serra da Fonseca, lvaro Cairro, Rafael Mannarelli Neto, Teucle Mannarelli Filho, Jorge Esparteiro Garcia |
| 2026 | WorldCIST | Symbolic Construction and Digital Meaning Making in Skatewear Branding: Evidence from Instagram Communication. | Manuel Jos Serra da Fonseca, Pedro Miguel Ferreira, Paulo Ribeiro Cardoso, Jorge Esparteiro Garcia |
| 2026 | WorldCIST | Generation Alpha's Attitudes Toward Online and Offline Marketing Communication. | Manuel Jos Serra da Fonseca, Lcia Martins, Helena Sofia Rodrigues, Paulo Ribeiro Cardoso, Jos Gabriel Andrade, lvaro Cairro, Jorge Esparteiro Garcia |
| 2026 | WorldCIST | Determinants of Chatbot Adoption and Satisfaction: Drivers and Barriers. | Bruna Temporo, Jorge Esparteiro Garcia, Helena Sofia Rodrigues, Manuel Jos Serra da Fonseca |
| 2023 | WorldCIST | The City Makes Its Mark in a Review on Digital Communication and Citizenship. | Jos Gabriel Andrade, Adriano Sampaio, Jorge Esparteiro Garcia, Manuel Jos Serra da Fonseca |
| 2023 | WorldCIST | ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022. | Daniel Ladeira de Arajo, Jorge Esparteiro Garcia, Manuel Jos Serra da Fonseca, Jos Gabriel Andrade |
| 2023 | WorldCIST | The Influence of In-Store Music on the Consumer's Shopping Experience. | Manuel Sousa Pereira, Antnio Cardoso, Manuel Jos Serra da Fonseca, Joana Borges, Bruno Pereira, Tatiana Carvalho |
| 2023 | WorldCIST | Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo. | Mariia Popova, Manuel Jos Serra da Fonseca, Jorge Esparteiro Garcia, Jos Gabriel Andrade |
| 2023 | WorldCIST | Integrating Online and Offline Distribution Strategies - A Portuguese Case Study. | Ana Santos, Jorge Esparteiro Garcia, Lia Coelho de Oliveira, Daniel Ladeira de Arajo, Manuel Jos Serra da Fonseca |
| 2023 | WorldCIST | Marketing Plan for an Online Business: A Case Study. | Yuri Souza, Manuel Jos Serra da Fonseca, Sofia Cardim |
| 2023 | WorldCIST | The Role of Digital Marketing in the Process of Musical Events' Participation. | Elvira Vieira, Manuel Jos Serra da Fonseca, Ana Pinto Borges, Bruno Miguel Vieira |
| 2022 | WorldCIST | Search Engine Optimization (SEO) for a Company Website: A Case Study. | Jorge Esparteiro Garcia, Rui Lima, Manuel Jos Serra da Fonseca |
| 2022 | WorldCIST | Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention. | Joana Tavares, Jorge Esparteiro Garcia, Manuel Jos Serra da Fonseca, Andreia Teixeira |