Maria Madlberger
Publication record assembled from the DBLP archive of ranked conferences.
Papers indexed
5
Venues
1
Active years
2014–2023
Best venue rank
C
Where they publish
Papers
5 indexed papers, newest first.
| Year | Venue | Title | Authors |
|---|---|---|---|
| 2023 | WEBIST | Is this a Good Book? The Role of Intrinsic and Extrinsic Cues for Perceived Product Quality in Textbooks in e-Commerce. | Maria Madlberger, Ruslan Tagiev |
| 2019 | WEBIST | Social Media Advertising: The Role of the Social Media Platform and the Advertised Brand in Attitude Formation and Purchase Intention. | Maria Madlberger, Lisa Kraemmer |
| 2019 | WEBIST | Paid Advertising on Social Media: Antecedents and Impacts of General and Specific Attitudes. | Maria Madlberger, Lisa Kraemmer |
| 2014 | WEBIST | I Am off Then: Drivers of Travellers' Intentions to Book Trips Online - An Integrated Study on Technology Acceptance and Satisfaction. | Maria Madlberger |
| 2014 | WEBIST | Integrating the Technology Acceptance Model and Satisfaction to Understand Drivers of Online Travel Booking Behavior. | Maria Madlberger |