| 2024 | ICIS | A Comparative Analysis of Pure and Shoppable Ads on Social Media Platforms. | Jiayu Fan, Subodha Kumar |
| 2024 | ICIS | Pricing and Physical Channel Choice Strategies for a Multi-channel Retailer Under Consumer Showrooming and Webrooming. | Jingxuan Geng, Amit Mehra, Subodha Kumar |
| 2022 | ICIS | The Business Value of Virtual Showrooms. | Nasim Mousavi, Sina Golara, Subodha Kumar, Jesse C. Bockstedt |
| 2022 | ICIS | Solving the Social Dilemma with Equilibrium Data Harvesting Strategies: A Game-Theoretic Approach. | Hyeonsik Shin, Leila Hosseini, Subodha Kumar |
| 2022 | ICIS | Can Platform Competition Drive Ratings Inflation? The Impact of Vertical Spillover Effects. | Yulia Vorotyntseva, Aleksi Aaltonen, Subodha Kumar, Paul A. Pavlou |
| 2022 | ICIS | The Economics of Online Subsidiary Healthcare Systems. | Zhe Wang, Subodha Kumar, Dengpan Liu |
| 2021 | ICIS | Traditional vs Cloud-Based Services: A Game Theoretical Analysis. | Yuan Dong, Subodha Kumar |
| 2021 | ICIS | Economics of Advertising Misattribution on E-commerce Platforms. | Zizheng Liu, Subodha Kumar, Dengpan Liu |
| 2021 | ICIS | To Discount or Not to Discount: A Game-Theoretic Analysis of the Pricing and Survival Dilemma in Luxury E-commerce. | Yingxin Zhang, Shubham Gupta, Subodha Kumar, Xiangpei Hu |
| 2020 | ICIS | On Platform's Incentive to Filter Fake Reviews: A Game-Theoretic Model. | Zhe Wang, Subodha Kumar, Dengpan Liu |
| 2020 | ICIS | Tackling Android Fragmentation: Mobile Apps' Dilemma and the Platform's Strategies. | Xi Wu, Subodha Kumar, Min-Seok Pang |
| 2019 | ICIS | Optimal Advertising Strategy Across Multiple Channel For Film Distributions. | Sreevathsan Sridhar, Subodha Kumar |
| 2001 | ICIS | Hybrid Genetic Algorithms for Scheduling Advertisements on a Web Page. | Subodha Kumar, Varghese S. Jacob, Chelliah Sriskandarajah |