| 2025 | CIKM | KP-Agent: Keyword Pruning in Sponsored Search Advertising via LLM-Powered Contextual Bandits. | Hou-Wan Long, Yicheng Song, Zidong Wang, Tianshu Sun |
| 2025 | ICIS | Artificial Intelligence, Domain AI Embeddedness, and Firm Productivity. | Sipeng Zeng, Gavin Wang, Tianshu Sun |
| 2024 | ICIS | Enhancing Complementor Innovation through Market Information Expansion: A Large-scale Empirical Study of an E-Commerce Platform. | Bowen Lou, Zhe Yuan, Tianshu Sun, Fang Lu |
| 2024 | ICIS | GPT-doctor: Customizing Large Language Models for Medical Consultation. | Wen Wang, Zhenyue Zhao, Tianshu Sun |
| 2021 | ICIS | Sooner or Later? Promising Delivery Speed in Online Retail. | Ruomeng Cui, Zhikun Lu, Tianshu Sun, Joseph M. Golden |
| 2021 | ICIS | COVID-19 and E-commerce Operations: Evidence from Alibaba. | Brian Rongqing Han, Tianshu Sun, Leon Yang Chu, Lixia Wu |
| 2020 | ICIS | Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses. | Brian Rongqing Han, Leon Yang Chu, Tianshu Sun, Lixia Wu |
| 2019 | EC | Displaying Things in Common to Encourage Friendship Formation: A Large Randomized Field Experiment. | Tianshu Sun, Sean J. Taylor |
| 2019 | ICIS | Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Pickup Stations at Alibaba. | Brian Rongqing Han, Lixia Wu, Tianshu Sun, Leon Yang Chu, Yinghui Xu |
| 2019 | ICIS | Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments. | Tianshu Sun, Siva Viswanathan, Nina Huang, Elena Zheleva |
| 2018 | ICIS | Lab Experiment and Field Experiment in the Digital Age: Friend or Foe? | Ravi Bapna, Gordon Burtch, Kevin Hong, Tianshu Sun, Jason Thatcher |
| 2018 | ICIS | Reading Marathon: Understanding the Effect of Binge Reading on User-Generated Content. | Angela Choi, Tianshu Sun, Heeseung Lee |
| 2018 | ICIS | The Impact of Social Learning in Prosumption. | Tianshu Sun, JaeHwuen Jung, Ravi Bapna, Joseph M. Golden |
| 2017 | ICIS | Social Media Integration and E-commerce Platform Performance: A Randomized Field Experiment. | Ni Huang, Tianshu Sun, Pei-Yu Chen, Joseph M. Golden |
| 2016 | ICIS | Does Care Lead to Share? Evidence from a Randomized Field Experiment on Call for Sharing. | JaeHwuen Jung, Ravi Bapna, Joseph M. Golden, Tianshu Sun |
| 2014 | ICIS | Understanding the Effects of Message Design on Firm-Mediated Online Social Interactions: A Randomized Field Experiment. | Tianshu Sun, Siva Viswanathan, Elena Zheleva |