| 2025 | HCI | Real Visualization Attracts More? The Cross-Cultural Difference Study of Consumer Visual Perception on Album Cover Design of Music Streaming Platforms. | Tzu-Ying Chang, Tseng-Ping Chiu |
| 2025 | HCI | A Study on Cultural Differences and Acceptance of Smart TV Usage Intentions Among the Elderly in Singapore and Taiwan. | Chun-Ywan Chang, Tseng-Ping Chiu |
| 2025 | HCI | Uncertainty Makes Beautiful? The Cross-Cultural Study of Consumers' Aesthetic Preference on Instagram Posts of Multinational Brands. | Yi-Chen Hsu, Tseng-Ping Chiu |
| 2025 | HCI | What is Secret Recipe Behind Digital Marketing? The Study of Cross-Cultural Differences in Consumers' Visual Perception and Personality on Digital Marketing Attitude. | Ling-Wen Huang, Tseng-Ping Chiu |
| 2025 | HCI | Emotional Engagement Wins. The Study of Cultural Differences in Consumers' Engagement of Z Generation Toward Anthropomorphic Characters of Mobile Banking. | Guo-Ruei Huang, Tseng-Ping Chiu |
| 2025 | HCI | From Skeuomorphic Design to Flat Design. Applying Eye-Tracking to Explore Cross-Cultural Differences in Visual Perception and Arousal Potential on Smart Home Control Panel User Interface Design. | Chih-Yen Lin, Tseng-Ping Chiu |
| 2025 | HCI | Applying Eye-Tracking Technique to Investigate Generation Z's Solo Dining Experience of Synesthetic Perception Between Eating and Watching Behavior. | Hsin-En Sung, Tseng-Ping Chiu |
| 2024 | HCI | Angular vs. Rounded Perception? The Eye-Tracking Study of Cross-Cultural Differences in Visual Perception of the Relationship Between Product Outline and Its Surface Texture. | Tseng-Ping Chiu, Syu-Wei Chen |
| 2024 | HCI | Improving the Understandability and Actionability of Clinical Notes to Support Self-care in Patients with a Chronic Disease: A Pilot Study Applies Survey and Eye-Tracking Approach. | Tseng-Ping Chiu, Tripura Vithala, Shu-Ching Li, Ling-Wen Huang, Somya Pandey, Hexuan Liu, Danny T. Y. Wu |
| 2024 | HCI | The Cross-Cultural Differences in Consumers' Personality Type of Thinking or Feeling Influence the Judgments of Hedonic or Utilitarian Value. | Ling-Wen Huamg, Tseng-Ping Chiu |
| 2024 | HCI | What is Priming You in APP? The Study of Cultural Difference in Consumers' Self-construction and Perception by Exploring the Splash Screen Design for Mobile Banking Apps. | Guo-Ruei Huang, Tseng-Ping Chiu |
| 2024 | HCI | The Study of Cross-Cultural Differences in Online Visual Merchandising of Imagery Fluency and Pleasure Between Eastern and Western Consumers. | Xiu-Qi Hung, Tseng-Ping Chiu |
| 2024 | HCI | Cultural Differences in Landing Page Informational Design of Business and Leisure Hotel Between Taiwan and Netherlands. | Chih-Yen Lin, Tseng-Ping Chiu |
| 2024 | Persuasive | Preface to the 1st International Workshop on Data Design Education and Practice. | Yuichi Washida, Minyuan Ma, Michael Bjorn, Tseng-Ping Chiu, Nanami Furue, Wenzhen Xu |
| 2023 | HCI | The Study of Cultural Differences in Consumers' Visual Perception of Parametric Shape Arrangement Products Between East and West : Applying to Consumer Electronics as Example. | Syu-Wei Chen, Tseng-Ping Chiu |
| 2023 | HCI | Does the Visual Background Matter for East Asians? - The Study of Cross-Cultural Differences in Consumer's Visual Perception and Recognition of Merchandise with Contextual Display between Americans and Taiwanese. | Tseng-Ping Chiu |
| 2023 | HCI | Toys for Kidult: The Cross-Cultural Study of Customers' Behavior Process of Designer Toys Online Visual Merchandise Display. | Xiu-Qi Hung, Tseng-Ping Chiu |
| 2023 | HCI | Research on Retail Media Advertisements and Consumer Requirements - Taking E-Commerce Listing Pages as an Example. | Shu-Ching Li, Tseng-Ping Chiu |
| 2023 | HCI | The Study of Different Types of Menus Layout Design on the E-Commerce Platform via Eye-Tracking. | Ya-Chun Yang, Tseng-Ping Chiu |
| 2023 | HCI | Study on the Weightings of Evaluation Indicators for Factors Influencing Eastern and Western Consumers' Purchase Intentions in Live Streaming E-Commerce Based on the Triangular Fuzzy Number. | Ruo-Qiao Zhao, Tseng-Ping Chiu |
| 2022 | HCI | The Integrated Study of Cross-cultural Differences in Visual Merchandising Design and Consumer's Visual Perception on E-Commerce Platform. | Tseng-Ping Chiu |
| 2022 | HCI | Where is Your Product Hiding Inside Navigation? the Study of Differences E-commence Website Navigation and Product Category Layer Between U.S., France, Japan, and Taiwan. | Ya-Chun Yang, Tseng-Ping Chiu |