| 2022 | ICIS | Personalized Recommendation through Disentangled Representation Learning of Consumers' Multiple Digital Footprints. | Yansong Shi, Cong Wang, Xunhua Guo, Guoqing Chen |
| 2021 | ICIS | Training Personalized Recommender Systems with Biased Data: A Joint Likelihood Approach to Modeling Consumer Self-selection Behaviors. | Yansong Shi, Cong Wang, Xunhua Guo, Guoqing Chen |
| 2021 | ICIS | Effectiveness of AI Assistance in Live Streaming: A Randomized Field Experiment. | Lingli Wang, Yumei He, Jiandong Ding, Nina Huang, Yili Hong, Xunhua Guo, De Liu, Guoqing Chen |
| 2020 | ICIS | Human- versus Computer-competitors: Exploring the Relationships between Gamified Competition and Self-regulation in E-learning. | Hongshuyu Deng, Xunhua Guo, Kai Hin Lim, Guoqing Chen |
| 2020 | ICIS | Personalized Promotion Recommendation: A Dynamic Adaptation Modeling Approach. | Cong Wang, Xunhua Guo, Guannan Liu, Guoqing Chen |
| 2020 | ICIS | Effects of Voice-Based AI in Customer Service: Evidence from a Natural Experiment. | Lingli Wang, Nina Huang, Yili Hong, Luning Liu, Xunhua Guo, Guoqing Chen |
| 2019 | EUSFLAT | Modeling Implicit Feedback and Latent Visual Features for Machine-Learning Based Recommendation. | Yue Guan, Qiang Wei, Guoqing Chen, Xunhua Guo |
| 2019 | ICIS | Will You "Dashang"? Effects of Social Signals in Online Pay-What-You-Want. | Yuejun Wang, Xunhua Guo, Guoqing Chen |
| 2019 | IFSA | Personalized Promotion Recommendation Through Consumer Experience Evolution Modeling. | Cong Wang, Guoqing Chen, Qiang Wei, Guannan Liu, Xunhua Guo |
| 2018 | ICIS | The "On-the-Hour Effect": How Do Users Allocate Time to Different Modules in e-Learning Apps? | Lingli Wang, Xunhua Guo, Guoqing Chen |
| 2017 | ICIS | Milking the Social Network: A Chinese Indigenous Psychology Perspective on WeChat C2C Commerce. | Zhijie Li, Xixi Li, Xunhua Guo, Guoqing Chen |
| 2017 | ICIS | Mitigating the Dependence Bias in Online Ratings: A "Consider-the-Opposite" Strategy for Scale Prompting. | Ding Wu, Xunhua Guo, Guoqing Chen |
| 2017 | ICIS | Differential Effects of Instructor Feedback and Computerized Feedback in Online Learning. | Manli Wu, Xunhua Guo, J. Leon Zhao, Liang Liang |
| 2016 | HCI | Generating Competitive Intelligence Digests with a LDA-Based Method: A Case of BT Intellact. | Qiang Wei, Jiaqi Wang, Guoqing Chen, Xunhua Guo |
| 2016 | ICIS | An Institutional Perspective on Two-sided Networks. | Kai Reimers, Xunhua Guo, Mingzhi Li |
| 2013 | ICIS | Weekdays or Weekends: Exploring the Relationships between Microblog Posting Patterns and Addiction. | Qian Li, Xunhua Guo, Xi Zhao, Xue Bai |
| 2012 | ICIS | The Shadow of Microblogging Use: Relationship between Usage Types and Addiction. | Qian Li, Xunhua Guo, Caihong Sun |
| 2011 | ICIS | Providing a Service for Interactive Online Decision Aids through Estimating Consumers' Incremental Search Benefits. | Hao Wang, Xunhua Guo, Qiang Wei, Guoqing Chen |
| 2010 | ICIS | Adoption of Open Source Software in Governmental Context: a Positivistic Case Study in China. | Xunhua Guo, Yan Huang, Nan Zhang, Guoqing Chen |
| 2010 | ICIS | Theorizing a Two-Sided Adoption Model for Mobile Marketing Platforms. | Xunhua Guo, Yannan Zhao, Yan Jin, Nan Zhang |