| 2022 | CHI | A Little Too Personal: Effects of Standardization versus Personalization on Job Acquisition, Work Completion, and Revenue for Online Freelancers. | Jane Hsieh, Yili Hong, Gordon Burtch, Haiyi Zhu |
| 2022 | ICIS | The Value of Incorporating Review Tags into an Online Review System for User Review Generation. | Lun Li, Nina Huang, Qiuju Yin, Zhijun Yan, Robert Plant, Yili Hong |
| 2022 | ICIS | Online Review Censorship. | Aida Sanatizadeh, Gordon Burtch, Yili Hong, Yuheng Hu |
| 2021 | ICIS | The Sales Data Sells: Effects of Real-Time Sales Analytics on Live Streaming Selling. | Yumei He, Lingli Wang, Nina Huang, Yili Hong, Jiandong Ding, Yan Sun, Yingyao Liu |
| 2021 | ICIS | Preserving User Privacy Through Ephemeral Sharing Design: A Large-Scale Randomized Field Experiment in Online Dating. | Yumei He, Xingchen Xu, Nina Huang, Yili Hong, De Liu |
| 2021 | ICIS | Effectiveness of AI Assistance in Live Streaming: A Randomized Field Experiment. | Lingli Wang, Yumei He, Jiandong Ding, Nina Huang, Yili Hong, Xunhua Guo, De Liu, Guoqing Chen |
| 2021 | ICIS | Raid the Chat Room: The Effects of Group Size on User Engagement in Online Synchronized Communication. | Keran Zhao, Yili Hong, Tengteng Ma, Yingda Lu, Yuheng Hu |
| 2020 | ICIS | Machine-assisted Regulation, Online Participation and Human Moderation. | Qinglai He, Yili Hong, Raghu T. Santanam |
| 2020 | ICIS | Designing Demand Information Disclosure in the Presence of Capacity Constraints: A Large-Scale Randomized Field Experiment on a Matching Platform. | Nina Huang, Yumei He, Xingchen Xu, Yili Hong |
| 2020 | ICIS | People Don't Change, Their Priorities Do: Evidence of Value Homophily for Disaster Relief. | Amin Sabzehzar, Yili Hong, Raghu T. Santanam |
| 2020 | ICIS | Effects of Voice-Based AI in Customer Service: Evidence from a Natural Experiment. | Lingli Wang, Nina Huang, Yili Hong, Luning Liu, Xunhua Guo, Guoqing Chen |
| 2019 | ICIS | Peer Recognition Increases User Content Generation but Reduces Content Novelty. | Gordon Burtch, Qinglai He, Yili Hong, Dokyun Lee |
| 2019 | ICIS | The Role of Religion in Online Prosocial Lending. | Amin Sabzehzar, Gordon Burtch, Yili Hong, Raghu T. Santanam |
| 2018 | ICIS | Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales. | Cheng Chen, Yuheng Hu, Yili Hong, Yingda Lu |
| 2018 | ICIS | Modeling Brand Personality with Business Value of Social Media Analytics: Predicting Brand Personality with User-generated Content and Firm-generated Content. | Yuheng Hu, David Gal, Yili Hong |
| 2018 | ICIS | Gender Wage Gap in Online Gig Economy and Gender Differences in Job Preferences. | Chen Liang, Yili Hong, Bin Gu, Jing Peng |
| 2018 | ICIS | What Kind of User-Generated Ideas Are More Likely to be Implemented? Evidence from an Open Innovation Community. | Qian Liu, Qianzhou Du, Yili Hong, Weiguo Fan |
| 2017 | ICIS | The impact of rating system design on opinion sharing. | Ying Liu, Pei-Yu Sharon Chen, Yili Hong, Yong Ge |
| 2015 | ICIS | What Are Social Incentives Worth? A Randomized Field Experiment in User Content Generation. | Gordon Burtch, Yili Hong, Ravi Bapna, Vladas Griskevicius |
| 2015 | ICIS | Anonymity and Language Usage: A Natural Experiment of Social Network Integration. | Ni Hong, Yili Hong, Gordon Burtch |
| 2015 | ICIS | How does Social Media Affect Contribution to Public versus Private Goods in Crowdfunding Campaigns? | Yili Hong, Yuheng Hu, Gordon Burtch |
| 2015 | ICIS | Value Uncertainty and Buyer Contracting: Evidence from Online Labor Markets. | Alvin Zuyin Zheng, Yili Hong, Paul A. Pavlou |
| 2014 | ICIS | What Happens When Word of Mouth Goes Mobile? | Gordon Burtch, Yili Hong |
| 2014 | ICIS | The Value of Multi-dimensional Rating Systems: An Information Transfer View. | Ying Liu, Pei-Yu Sharon Chen, Yili Hong |
| 2013 | ICIS | Quality-Adjusted Consumer surplus for Online Labor Markets with Asymmetric Information. | Yili Hong, Paul A. Pavlou, Pei-Yu Sharon Chen |
| 2013 | ICIS | Social Commerce Beyond Word of Mouth: Role of Social Distance and Social Norms in Online Referral Incentive Systems. | Nan Shi, Yili Hong, Kanliang Wang, Paul A. Pavlou |
| 2012 | ICIS | Measuring Product Type With Dynamics of Online Product Review Variance. | Yili Hong, Pei-Yu Sharon Chen, Lorin M. Hitt |
| 2012 | ICIS | An Empirical Investigation on Provider Pricing in Online Crowdsourcing Markets for IT Services. | Yili Hong, Paul A. Pavlou |
| 2010 | ICIS | Fit Does Matter! An Empirical Study on Product Fit Uncertainty in Online Marketplaces. | Yili Hong, Paul A. Pavlou |
| 2010 | ICIS | Is IT the Great Equalizer? A Social Class Based longitudinal Analysis of Technology Diffusion. | Sunil Wattal, Yili Hong, Munir Mandviwalla |
| 2007 | ICCS | Integrated Decision Algorithms for Auto-steered Electric Transmission System Asset Management. | James D. McCalley, Vasant G. Honavar, Sarah M. Ryan, William Q. Meeker, Daji Qiao, Ronald A. Roberts, Yuan Li, Jyotishman Pathak, Mujing Ye, Yili Hong |