| 2023 | ICIS | Unlocking the Psychology of Online Travel Booking: How Price Expectations Affect Consumers. | Yuting Gao, Zhenhui Jiang, Hailiang Chen, Khim Yong Goh |
| 2022 | ICIS | Will they Still Pay? A Study of Consumer Behavior in an Unmanned Retail Environment. | Yihong Lan, Zhenhui Jiang, Jungpil Hahn |
| 2022 | ICIS | The Dark Side of Dark Mode: How Does Screen Display Mode Affect Financial Crimes. | Jie Tang, Zhenhui Jiang |
| 2021 | ICIS | Move Text Out of Picture: Impacts of Spatial Relationship Between Text and Picture on Consumer Attention to Online Ads. | Wei Cui, Zhenhui Jiang |
| 2021 | ICIS | Expect the Unexpected: Engaging Users via Serendipitous Recommendations. | Wei Cui, Vaibhav Rajan, Zhenhui Jiang |
| 2016 | CHI | Influence of Content Layout and Motivation on Users' Herd Behavior in Social Discovery. | Yanzhen Yue, Xiaojuan Ma, Zhenhui Jiang |
| 2014 | CHI | Share your view: impact of co-navigation support and status composition in collaborative online shopping. | Yanzhen Yue, Xiaojuan Ma, Zhenhui Jiang |
| 2014 | ICIS | Video-Evoked Perspective Taking on CrowdFunding Platforms: Impacts on Contribution Behavior. | Yang Liu, Prasanta Bhattacharya, Zhenhui Jiang |
| 2014 | ICIS | The Effects of Social Popularity and Deal Scarcity at Different Stages of Online Shopping. | Cheng Yi, Zhenhui Jiang, Mi Zhou |
| 2013 | ICIS | Trading Friendship for Value: An Investigation of Collective Privacy Concerns in Social Application Usage. | Chun Fung (Ben) Choi, Zhenhui Jiang |
| 2011 | CHI | Farmer's tale: a facebook game to promote volunteerism. | Don Sim Jianqiang, Xiaojuan Ma, Shengdong Zhao, Jing Ting Khoo, Swee Ling Bay, Zhenhui Jiang |
| 2011 | CHI | Enticing consumers via incomplete product experience: an investigation of online product interactivity designs. | Cheng Yi, Zhenhui Jiang, Izak Benbasat |
| 2010 | ICIS | Towards Organized Search and Unexpected Discoveries: The Impacts of Product Tags and Featured Users on Online Product Search. | Cheng Yi, Zhenhui Jiang, Izak Benbasat |
| 2007 | HCI | The Antecedents of Online Consumers' Perceived Usefulness of Website: A Protocol Analysis Approach. | Cheng Yi, Zhenhui Jiang |
| 2007 | ICIS | Effects of Website Interactivity on Consumer Involvement and Purchase Intention. | Wei Siong Chua, Bernard C. Y. Tan, Zhenhui Jiang |