| 2010 | What Makes Social Feedback from a Robot Work? Disentangling the Effect of Speech, Physical Appearance and Evaluation. | Suzanne Vossen, Jaap Ham, Cees J. H. Midden |
| 2010 | Pitfalls in Persuasion: How Do Users Experience Persuasive Techniques in a Web Service? | Katarina Segersthl, Tanja Kotro, Kaisa Vnnen-Vainio-Mattila |
| 2010 | Using Persuasive Design Principles in Motivational Feeling towards Children Dental Anxiety (CDA). | Sobihatun Nur-Abdul Salam, Wan Ahmad Jaafar-Wan Yahaya, Azillah-Mohd Ali |
| 2010 | The Dominant Robot: Threatening Robots Cause Psychological Reactance, Especially When They Have Incongruent Goals. | Maike A. J. Roubroeks, Jaap R. C. Ham, Cees J. H. Midden |
| 2010 | Practical Findings from Applying the PSD Model for Evaluating Software Design Specifications. | Teppo Risnen, Tuomas Lehto, Harri Oinas-Kukkonen |
| 2010 | I Persuade, They Persuade, It Persuades! | Jennifer J. Preece |
| 2010 | Technology for Changing Feelings. | Rosalind W. Picard |
| 2010 | Behavior Change Support Systems: A Research Model and Agenda. | Harri Oinas-Kukkonen |
| 2010 | Persuasive Conversational Agent with Persuasion Tactics. | Tatsuya Narita, Yasuhiko Kitamura |
| 2010 | Happier Together: Integrating a Wellness Application into a Social Network Site. | Sean A. Munson, Debra Lauterbach, Mark W. Newman, Paul Resnick |
| 2010 | Designing Effective Persuasive Systems Utilizing the Power of Entanglement: Communication Channel, Strategy and Affect. | Haiqing Li, Samir Chatterjee |
| 2010 | Persuasive Features in Six Weight Loss Websites: A Qualitative Evaluation. | Tuomas Lehto, Harri Oinas-Kukkonen |
| 2010 | Designing for Persuasion: Toward Ambient Eco-Visualization for Awareness. | Tanyoung Kim, Hwajung Hong, Brian Magerko |
| 2010 | Individual Differences in Persuadability in the Health Promotion Domain. | Maurits Kaptein, Joyca Lacroix, Privender Saini |
| 2010 | Selecting Effective Means to Any End: Futures and Ethics of Persuasion Profiling. | Maurits Kaptein, Dean Eckles |
| 2010 | Facilitation of Goal-Setting and Follow-Up in an Internet Intervention for Health and Wellness. | Kirsikka Kaipainen, Elina M. Mattila, Marja-Liisa Kinnunen, Ilkka Korhonen |
| 2010 | Animate Objects: How Physical Motion Encourages Public Interaction. | Wendy Ju, David Sirkin |
| 2010 | Ambient Persuasive Technology Needs Little Cognitive Effort: The Differential Effects of Cognitive Load on Lighting Feedback versus Factual Feedback. | Jaap Ham, Cees J. H. Midden |
| 2010 | Personality and Persuasive Technology: An Exploratory Study on Health-Promoting Mobile Applications. | Sajanee Halko, Julie A. Kientz |
| 2010 | Behavior Wizard: A Method for Matching Target Behaviors with Solutions. | B. J. Fogg, Jason Hreha |
| 2010 | Successful Persuasive Technology for Behavior Reduction: Mapping to Fogg's Gray Behavior Grid. | Susan Shepherd Ferebee |
| 2010 | Embodied Agents, E-SQ and Stickiness: Improving Existing Cognitive and Affective Models. | Pablo Brice de Diesbach |
| 2010 | Generating Directions for Persuasive Technology Design with the Inspiration Card Workshop. | Janet Davis |
| 2010 | The Persuasive Power of Virtual Reality: Effects of Simulated Human Distress on Attitudes towards Fire Safety. | Luca Chittaro, Nicola Zangrando |
| 2010 | Persuasive Dialogue Based on a Narrative Theory: An ECA Implementation. | Marc Cavazza, Cameron G. Smith, Daniel Charlton, Nigel T. Crook, Johan Boye, Stephen G. Pulman, Karo Moilanen, David Pizzi, Ral Santos de la Cmara, Markku Turunen |