Do DMOs Communicate Their Emotional Brand Values? A Comparison Between Twitter and Facebook.
Lidija Lalicic, Assumpci Huertas, Antonio Moreno, Stefan Gindl, Mohammed Jabreel
Browse the full ENTER paper archive.
Lidija Lalicic, Assumpci Huertas, Antonio Moreno, Stefan Gindl, Mohammed Jabreel
Browse the full ENTER paper archive.