Emotional Analysis through EEG on In-Store Journey - Pilot Methodology for Evocation of Emotions Through Video Stimuli to Measure Performance Metrics Using EEG Emotiv EPOC+ on In-Store Experiences.

Fernando U. Osornio Garca, Gilberto A. Fragoso Gonzlez, Mayt V. Martnez Prez, Fernando Bez Martnez, Mario H. Salas Barraza, Vctor M. Gonzlez

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