Defining an A/B Testing Process for Usability and User Experience Evaluation Through the Analysis of the Results of a Literature Review.

Italo Fernandes S. Silva, Simara Rocha, Carlos Portela, Geraldo Braz Jnior, Joo Almeida, Aristfanes Corra Silva, Davi Viana, Jacilane Rabelo, Anselmo Cardoso de Paiva, Luis Rivero

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