Ad Quantity Customization and Its Effects on User Engagement - A Randomized Field Experiment.
Dominick Werner, Evgheni Croitor, Konstantin Roethke, Vadim Manakov, Martin Adam, Alexander Benlian
Browse the full ICIS paper archive.
Dominick Werner, Evgheni Croitor, Konstantin Roethke, Vadim Manakov, Martin Adam, Alexander Benlian
Browse the full ICIS paper archive.