Ad quality on TV: predicting television audience retention.
Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond
VenueA*KDD
Year2009
ProceedingsKDD Workshop on Data Mining and Audience Intelligence for Advertising
DBLP recordconf/kdd/InterianDNOKZ09 ↗
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