A Markov chain model for integrating behavioral targeting into contextual advertising.
Ting Li, Ning Liu, Jun Yan, Gang Wang, Fengshan Bai, Zheng Chen
VenueA*KDD
Year2009
ProceedingsKDD Workshop on Data Mining and Audience Intelligence for Advertising
DBLP recordconf/kdd/LiLYWBC09 ↗
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