| 2025 | ICIS | AI-Enabled Fuzzy Front End: How and Why Generative AI Enhances Creativity in Raw Idea Generation. | Jinya Hu, Khim Yong Goh, Chenshuo Sun |
| 2024 | ICIS | Legitimacy Tradeoffs: Use of Low-Code/No-Code Tools and Digital Start-ups' Funding. | Yichen Sun, Shi Ying Lim, Khim Yong Goh |
| 2023 | ICIS | Unlocking the Psychology of Online Travel Booking: How Price Expectations Affect Consumers. | Yuting Gao, Zhenhui Jiang, Hailiang Chen, Khim Yong Goh |
| 2023 | ICIS | Should I Buy Now, Pay Later? An Empirical Study of Consumer Behavior in E-Commerce. | Junghyun Maeng, Khim Yong Goh, Chunmian Ge |
| 2023 | ICIS | Searching for Product-Market Fit with Externally Developed Components: Effects on Time to Product-Market Fit. | Yichen Sun, Shi Ying Lim, Khim Yong Goh |
| 2023 | ICIS | The Effect of Platform-developed AI Price Recommendations Adoption on E-Commerce Platform Sales Distribution. | Xinyi Zhang, Khim Yong Goh, Chenshuo Sun |
| 2022 | ICIS | Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response. | Yutong Guo, Chao Ban, Xiao Liu, Khim Yong Goh, Xixian Peng, Jiang Yang, Xiaobo Li |
| 2021 | ICIS | Visual Merchandising and Selling Orientations in E-commerce Live Streaming: Evidence from Taobao Live. | Yutong Guo, Khim Yong Goh, Ying Zhang, Xiao Liu, Bo Gao |
| 2020 | ICIS | Bad Mood or Avoidance: How Health-Hazard Information Influences Consumer Behavior. | Ying-Qiu Dong, Khim Yong Goh, Yunkun Zhao, Liwen Hou |
| 2020 | ICIS | Responding to Reviews Expressing Different Emotional Arousal Levels: The Effect of Managerial Response on Multi-Dimensional Ratings. | Yinli Huang, Jinghua Huang, Khim Yong Goh |
| 2017 | ICIS | Investigating the Sales Spillover Effects of Online Product Sampling in E-Commerce. | Ying Zhang, Khim Yong Goh, Zhijie Lin |
| 2016 | ICIS | Evaluating the Effectiveness of Online Customer Touchpoints in Omni-channel Environments. | Yunkun Zhao, Khim Yong Goh, Liwen Hou |
| 2014 | ICIS | Does Growing Demand for Data Science Create New Opportunities for Information Systems? | Ritu Agarwal, Ravi Bapna, Anindya Ghose, Galit Shmueli, Sandra Slaughter, Prasanna Tambe, Khim Yong Goh |
| 2014 | ICIS | The Effect of Repeated Ad Exposure and Physical Avoidance on Consumers' Mobile Ad Response. | Yoon Han, Khim Yong Goh, Seung Hyun Kim, Tuan Quang Phan |
| 2013 | ICIS | Mobile App Portfolio Management and Developers' Performance: An Empirical Study of the Apple iOS Platform. | Mei Li, Khim Yong Goh, Huseyin Cavusoglu |
| 2013 | ICIS | Unraveling the Information Role of Online Reviews: Distinguishing between the Competing Effect, Local and Global Peer Effects on Consumer Choice. | Ying Zhang, Khim Yong Goh, Qingliang Wang |
| 2012 | ICIS | Do Pepsi Drinkers Talk About Sleepwalker? The Effects of Self-Presentation and Conformity in Competing Word-of-Mouth. | Qing Chen, Tuan Quang Phan, Khim Yong Goh |
| 2011 | ICIS | Measuring the Business Value of Online Social Media Content for Marketers. | Zhijie Lin, Khim Yong Goh |
| 2011 | ICIS | Investigating Value Co-Creation in Innovation of IT-enabled Services: An Empirical Study of Mobile Data Services. | Hua Ye, Atreyi Kankanhalli, Khim Yong Goh, Jun Sun |
| 2011 | ICIS | Evaluating the Impacts of Auction Bidding Restrictions on Consumer Surplus and Behaviors - An Empirical Study of Penny Auctions. | Hanxiong Zheng, Khim Yong Goh, Ke-Wei Huang |
| 2010 | ICIS | Engaging Consumers with Advergames: an Experimental Evaluation of Interactivity, Relevancy and Expectancy. | Jerry Wenjie Ping, Khim Yong Goh, Hock-Hai Teo |
| 2009 | ICIS | Mobile Advertising: An Empirical Study of Advertising Response and Search Behavior. | Khim Yong Goh, Hunhong Chu, Winnie Soh |
| 2009 | ICIS | The Impact of Online Social Network on Consumer Loyalty: An Empirical Study of an Online Dining Community. | Yunjie (Calvin) Xu, Xianghua Lu, Khim Yong Goh, Zhenghui Jiang, Xinyu Zhu |
| 2007 | HCI | An Investigation of Online Group-Buying Institution and Buyer Behavior. | Chuan-Hoo Tan, Khim Yong Goh, Hock-Hai Teo |
| 2007 | ICIS | Investigating Participation in Online Policy Discussion Forums Over Time: Does Network Structure Matter? | Zhixian Chua, Khim Yong Goh, Atreyi Kankanhalli, Chee Wei Phang |
| 2007 | ICIS | Investigating Success of Open Source Software Projects: A Social Network Perspective. | Jing Wu, Khim Yong Goh, Qian Candy Tang |
| 2003 | ICIS | Information Technology Product Bundling in the Presence of Complementarities, Quality Uncertainty, and Network Effects: An Agent-Based Approach. | Khim Yong Goh, Chei Sian Lee, Chay Hoon Lee |
| 2000 | ICIS | Computer-supported negotiations: an experimental study of bargaining in electronic commerce. | Khim Yong Goh, Hock-Hai Teo, Haixin Wu, Kwok Kee Wei |
| 1998 | ICIS | Electronic markets and intelligent agents: an experimental study of the economics of electronic commerce. | Khim Yong Goh, Hock-Hai Teo, Kwok Kee Wei |