Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response.
Yutong Guo, Chao Ban, Xiao Liu, Khim Yong Goh, Xixian Peng, Jiang Yang, Xiaobo Li
Browse the full ICIS paper archive.
Yutong Guo, Chao Ban, Xiao Liu, Khim Yong Goh, Xixian Peng, Jiang Yang, Xiaobo Li
Browse the full ICIS paper archive.