| 2022 | ICIS | Influence of Assimilation Effects on Recommender Systems. | Markus A. Lill, Martin Spann |
| 2020 | ICIS | Consumer Response to Digital Paywall Configurations: Choice vs. Quantity Restrictions. | Robert Ruell, Lucas Stich, Benedikt Berger, Martin Spann, Thomas Hess |
| 2019 | ICIS | The Interplay of Retargeting and Location Revisits in Location-Based Advertising. | Dominik Molitor, Peter Pal Zubcsek, Martin Spann, Philipp Reichhart |
| 2018 | ICIS | Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting. | Dominik Molitor, Martin Spann, Anindya Ghose, Philipp Reichhart |
| 2017 | WI | Consumer Preferences for Product Information and Price Comparison Apps. | Jens Flting, Stephan Daurer, Martin Spann |
| 2016 | ICIS | Location-Based Advertising and Contextual Mobile Targeting. | Dominik Molitor, Philipp Reichhart, Martin Spann |
| 2016 | NordiCHI | Quantified UX: Towards a Common Organizational Understanding of User Experience. | Florian Lachner, Philipp Naegelein, Robert Kowalski, Martin Spann, Andreas Butz |
| 2013 | ICIS | The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior. | Stephan Daurer, Dominik Molitor, Martin Spann, Puneet Manchanda |
| 2010 | ICIS | Prestige Goods and Social Status in Virtual Worlds. | Oliver Hinz, Martin Spann, Il-Horn Hann |