The Interplay of Retargeting and Location Revisits in Location-Based Advertising.
Dominik Molitor, Peter Pal Zubcsek, Martin Spann, Philipp Reichhart
Browse the full ICIS paper archive.
Dominik Molitor, Peter Pal Zubcsek, Martin Spann, Philipp Reichhart
Browse the full ICIS paper archive.