| 2010 | Comparing Internet commerce adoption between the Finnish and the European independent accommodation companies. | Juho Pesonen, Outi-Maaria Palo-oja |
| 2010 | Shared Arabian Muslim Travel Photos. | Dayangku Ida Nurul-Fitri Pengiran-Kahar, Sharifah Fatimah Syed Ahmad, Sharifah Hayaati Syed Ismail, Jamie Murphy |
| 2010 | The Role of Social Media in Promoting Special Events: Acceptance of Facebook ‘Events'. | Cody Morris Paris, Woojin Lee, Paul Seery |
| 2010 | Assessing the Dynamics of Search Results in Google. | Bing Pan, Zheng Xiang, Heather Tierney, Daniel R. Fesenmaier, Rob Law |
| 2010 | Hotel Domain Name Adoption and Implementation. | Peter O'Connor, Jamie Murphy |
| 2010 | An Investigation of Motivation to Share Online Content by Young Travelers - Why and Where. | Hilary Murphy, Elia Adriana Centeno Gil, Roland Schegg |
| 2010 | Backpacker Use of User-Generated Content: A Consumer Empowerment Study. | Luiz Mendes-Filho, Felix B. Tan, Simon Milne |
| 2010 | Destination Marketing through User Personalised Content (UPC). | Joanna Matloka, Dimitrios Buhalis |
| 2010 | Factor Analysis of Variables Affecting e-Marketing Adoption by UK Independent Hotels. | Wai Mun Lim |
| 2010 | An Analysis of the Impact of Tourism Journals on Google Scholar. | Rob Law |
| 2010 | Semantic-Based Contextual Computing Support for Human Mobility. | Carlos Lamsfus, Aurkene Alzua-Sorzabal, David Martn, Zigor Salvador |
| 2010 | Do Negative Experiences Always Lead to Dissatisfaction? - Testing Attribution Theory in the Context of Online Travel Reviews. | Jingxian Jiang, Ulrike Gretzel, Rob Law |
| 2010 | Which Overseas Destinations do Chinese Travelers Like to Visit?. | Crystal Ip, ShanShan Qi, Rosanna Leung, Rob Law |
| 2010 | Applying a Conceptual Framework to Analyze Online Reputation of Tourism Destinations. | Alessandro Inversini, Elena Marchiori, Christian Dedekind, Lorenzo Cantoni |
| 2010 | Presenting UsERA: User Experience Risk Assessment Model. | Alessandro Inversini, Lorenzo Cantoni, Davide Bolchini |
| 2010 | The Impacts of Virtual Experiences on People's Travel Intentions. | Yu-Chih Huang, Sheila J. Backman, Kenneth F. Backman |
| 2010 | Online Destination Marketing: Do Local DMOs Consider International Guidelines for Their Website Design?. | Julia Hofbauer, Brigitte Stangl, Karin Teichmann |
| 2010 | A Sociological View of the Cybertourists. | Valrie Guex |
| 2010 | E-Success: An Instrument for Measuring Website Success. | Marcel Grter, Olivier Blattmann, Simone von Burg, Thomas Myrach |
| 2010 | The Pro's and Contra's of an Interactive Location Based Service Using UMTS Transmission. | Martin Goossen, Ron van Lammeren, Arend Ligtenberg |
| 2010 | An Analysis of Search Engine Use for Travel Planning. | Daniel R. Fesenmaier, Zheng Xiang, Bing Pan, Rob Law |
| 2010 | eTourism for All? Online Travel Planning of Disabled People. | Wolfgang Drews, Christiane Schemer |
| 2010 | eLearning Offers by Destination Management Organizations. | Lorenzo Cantoni, Nadzeya Kalbaska |
| 2010 | Application of QR Codes in Online Travel Distribution. | Michael Canadi, Wolfram Hpken, Matthias Fuchs |
| 2010 | Extracting Room Prices from Web Tables - an Ontology-Aware Approach. | Christina Buttinger, Christina Feilmayr, Michael Guttenbrunner, Stefan Parzer, Birgit Prll |