Towards the understanding of cultural differences in between gamification preferences: A data-driven comparison between the US and Brazil.

Armando M. Toda, Ana C. T. Klock, Filipe Dwan Pereira, Luiz A. L. Rodrigues, Paula Toledo Palomino, Vincius Lopes, Craig D. Stewart, Elaine H. T. Oliveira, Isabela Gasparini, Seiji Isotani, Alexandra I. Cristea

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